The popularity of video content is growing very fast with predictions showing that over 82% of all the traffic will go down to this platform by the year 2021. The preference of many consumers and also the publics of a company would rather have videos rather than reading a lot of content and actually research shows that 59% of decision-makers in companies would prefer videos to read blog posts and articles. The popularity of video marketing in brand recognition is also a great factor given that it can be able to have that vivid memory in every client and that they could always keep coming back because of such vividness and also that it can be shared across many social media platforms. This, therefore, means that for you to remain on the competitive edge as a marketer, you need to know how to make good videos and to do it consistently. Outlined below are some easy steps in making the right YouTube videos.
You can never go wrong with YouTube videos as long as you know how to come up with good and catchy topics. The most difficult phase for many people is the initial one of coming up with the right strategy, ideas and action plans and even though this doesn’t have to be the pattern. One of the best ways in which you could be able to go over this stage easily is by having to repurpose the blog content that you’re ready to have into attractive videos. Picking out blog posts that had good trafficking the website would be a good way in which to know which ones exactly should repurpose into videos. You have to discover which blog posts to your website while to give you the best social shares, conversions, and traffic because this would most likely be the ones that would give you the right videos to make. Written content that performed very well would have a very huge probability in performing well as a video.
You should also be very skillful when it comes to making the video script. Having to bring out the message of the content in a video format would require a video script that would help them to be led easily in understanding exactly what you want to say. It is important that you look into the nitty-gritties of the video script because they would be able to have a very huge factor when it comes to the final result in this means taking care of things such as video length, the term, and also including call-to-action.
The filming of the video also matters when it comes to having awesome YouTube videos. It is important to note that you do not need to cower with the prices of a very good camera and equipment as just with a very small budget you could end up coming with a very good video as long as you are skilled.